Rajasthan · Est. by one family, one kadhai at a time

Khet se, seedha aapki rasoi tak.

Sunil Choudary Masala — no fillers, no chemical colour, no shortcuts. Just sun-dried chillies, hand-sorted seeds, and a grinding process we'd let our own grandmother inspect.

Shop the harvest Open the dabba ↓
0% artificial colour
24hr batch dispatch
12 farm clusters, Rajasthan

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How it started

A spice box, a steel dabba, and one stubborn promise

Sunil Choudary started in a single shopfront, blending masala the way his mother did — roasted whole, ground slow, never rushed for shelf life. When customers started asking for the same dabba blend by name, the shop became a small mill. The mill became a family business. The promise never changed: if it wouldn't pass in his mother's kitchen, it doesn't leave the building.

Today the same hands that once measured masala for neighbours measure it for kitchens across India — just with a few more steel drums, and a lot more sacks of red chilli.

— Sunil Choudary Founder, Rajasthan

Quality stamp

We test the batch
before we trust the bag.

Every lot that leaves our facility carries a batch code you can trace back to the week it was ground. No mystery blends, no "best before" guesswork.

See today's batch

Sourced, not blended-in

Bought direct from named grower clusters around Jodhpur and Sirohi — no commodity-mandi mixing.

Ground within 48 hours

Stone-milled in small lots so volatile oils — the actual flavour — don't evaporate in storage.

Lab-checked, not just promised

Every batch screened for adulterants and artificial colour before it's packed.

Sealed, not just sold

Resealable foil pouches that block light and moisture — the two things that kill aroma fastest.

From other kitchens

"Lal mirch itni fresh ki ek chutki mein kaam ho jaata hai. Pehle do chammach lagti thi."

Meena R. — Jaipur

"Garam masala doesn't smell 'flat' like the supermarket ones. You can tell it's freshly ground."

Arjun K. — Pune

"Ordered the dabba set as a gift for my sister's new flat. She's reordered twice already."

Pooja S. — Delhi

"Finally a brand that lists the actual batch date on the pouch. Small thing, big trust."

Devendra J. — Udaipur

Get 10% off your first dabba

Tell us where to send it

One email a month, max — new harvest notes, restock alerts, and the occasional recipe from Sunil's own kitchen notebook.

Visit Rajasthan, India
Call +91 7742223106
Hours 9:30 AM – 7:30 PM, Mon–Sat
Write support@masala.com